31St Degree: Children'S Wear Brand Retail Sales In The Second Quarter, High Percentage Per Unit Growth
31st degree released the second quarter business data summary. The retail sales of 361o's main brand products in the second quarter of 2019 (at retail value) increased by a low percentage per unit over the same period in 2018.
The retail sales of 361o children's wear brand products in the second quarter of 2019 (at retail value) increased by a high percentage per unit over the same period in 2018.
31st degree company currently has 331 degree main brand, 360 degree children's clothing and ONE WAY brand, aiming at the domestic mass market, children's sports and high-end outdoor sports market and other fields.
In 2018, as the first sporting goods brand in China, the 31st degree competition was launched. New categories such as competition clothing were introduced to attract new consumers and provide fresh vitality for the brand image of the company.
In July 13th, the theme store of CF * 361 degree competition was settled in the spring city of Kunming. The theme of POP-UP STORE was created. The real business flow under the detonating line led to the sale and display of the brand new image of the store.
On the occasion of the 10th anniversary listing of the company, the "brand remolding" plan was launched at 31st degree, which will further enhance the brand image in the future, and gradually make consumers feel different from the past consumption.
The company's brand reinventing strategy will start with the series of basketball products. It is expected that the product will be listed in the 1 quarter of 2020 to expand the company's high-end brand matrix.
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