Saussurea Released "Daily Use Is The Way" Cashmere Fashion Trend Three Degrees Won The "Forbidden City Brand Award".

On the evening of September 22nd, the theme of "daily use is the way" of the snow lotus 2019/20 autumn and winter cashmere knitting fashion trend released in Beijing fashion landmark international center. This trend is released as the closing ceremony of the 2018 Beijing fashion week, playing the prelude to the closing ceremony of the 2018 Beijing fashion week. With the brand fashion culture and perfect scene deduction, Saussurea three degrees won the "Forbidden City Brand Award" award.

"Daily use is the way" snow lotus 2019/20 autumn winter cashmere knitting fashion trend

　　第十一届、十二届全国政协副主席林文漪，台盟北京市委主委、北京市政协副主席陈军，北京市人大常委会原副主任金生官，中国纺织工业联合会党委书记高勇，北京市旅游发展委员会党组书记、主任宋宇，北京市朝阳区委副书记、代区长文献，中国纺织工业联合会副会长孙淮滨，北京市总工会副主席韩世春，北京市经济和信息化委员会副主任孔磊，北京市文化局副局长关宇，北京市人民政府国有资产监督管理委员会副主任刘高杰，北京市国有文化资产监督管理办公室副主任董殿毅，大兴区政府副区长杨蓓蓓，北京市工业(国防)工会主席周玉忠，北京国际设计周组委会办公室副主任、北京歌华文化发展集团副总经理李斌，北京时装周组委会主任、北京服装纺织行业协会会长、北京时尚控股有限责任公司党委书记、董事长吴立，北京时尚控股有限责任公司总经理 Li Xuebin attended the closing ceremony and the press conference.

"Daily use is the way", and naturally advocates excellent performance of cashmere quality culture.

That evening, in the fashion show with high success, the popular trend of cashmere knitting released by Saussurea was divided into 4 themes, namely, its unadornment, its searching for the best, Si Qizhen and its poetry, with 63 sets of trend clothing and costumes. All of them are designed and developed with the original color of cashmere material. This breakthrough attempt has also become a highlight of this season.

In the design and expression of "daily use is the way", the dyed cashmere yarn has been innovatized by weaving, flower type, plate type and collocation. It not only reduces the high quality texture of the precious cashmere material, but also expresses the natural, comfortable and healthy quality dress concept, which is consistent with the Snow Lotus brand and product proposition.

It is reported that the fashion trend of snow lotus cashmere knitting is jointly released by the snow lotus group and the "North clothing snow lotus knitting creative research and development center". It is designed by Guo Ruiping, the top ten fashion designer, Professor of Beijing Institute Of Fashion Technology, and director of the North clothing snow lotus knitting creative research and development center. Since its inception, it has been released in the 4 quarter of autumn and winter, and released the first trend of cashmere spring and summer in May this year. This system has entered the stage of "four seasons and normalization".

Designer Guo Ruiping curtain call

"After three years, Saussurea has been released as the most important core link to participate in the fashion week of Beijing. With the gradual expansion of the comprehensive influence of fashion week, Xue Lianpin card and the trend of popularity have also gained the influence of this platform," Meng Zhe, chairman of the Party committee and Chairman of the Beijing snow lotus Group Co., said in an interview. At the same time, along with the quickening of the spanformation and development of Saussurea group, the development and application system of Saussurea involucrata become more and more mature. It is not only for the design of Snow Lotus brand, but also for the development of cashmere industry in China. It will play an important supporting role in the development process of the cashmere knitted value network.

Party secretary and chairman Meng Ze of snow lotus group interviewed after the event.

Innovating show design to create a fashionable sense atmosphere

This conference broke the Convention, not only in costume design, but also in the exhibition stage. To change the layout of single show road in space, the 4 themes of this season are deduced by switching show road. The ring LED screen is set up to create immersive experience through original video and sound effects. The way of model's appearance is daring to distribute all models in the audience's auditorium in advance, and then show up in the audience's seats in the show road.

Tao has the philosophical meaning of origin, derivation and change, and daily use precipitates respect for life aesthetics. "Many breakthroughs in this show are aimed at creating the theme concept of the fashion trend by creating practical sensory experience. The creativity in links reveals the idea that fashion design originates from life, returns to life, and ultimately serves life. In addition to appreciating the essence of fashion design, audiences can feel the cashmere fashion lifestyle advocated by the snow lotus brand. Chen Diyu, general manager of Beijing Saussurea Group Co., Ltd.

Beijing news channel broadcast live this event, Chen Diyu, general manager of snow lotus group (right two), is an interview show.

Three won the "Forbidden City Award" to urge the development of brand fashion.

On the subsequent closing ceremony, Gao Yong, Party Secretary of the China Textile Industry Federation, director of the Organizing Committee of Beijing fashion week 2018, President of the Beijing clothing and textile industry association, and Wu Li, party secretary and chairman of Beijing fashion Holding Co., Ltd., delivered the closing ceremony of the fashion week.

2018 closing ceremony of Beijing Fashion Week

Speech by Gao Yong, Secretary of the China Textile Industry Federation (front row)

2018 the chairman of the Beijing Fashion Week Organizing Committee, the president of the Beijing clothing and textile industry association, and the Secretary of the Beijing fashion holding company limited and chairman Wu Li (front row), gave the closing speech.

With the co operation of Li Yangwei and Wu Ye Wei, a famous program host of Beijing TV station, a series of prizes such as "outstanding model award", "best model award", "excellent designer Award" and "fashion brand award" have been unveiled.

Lin Wenyi, vice chairman of the eleventh and twelve CPPCC National Committee (right front row two), Chen Jun, chairman of the Beijing Municipal Committee of the Taiwan Democratic Party and vice chairman of Beijing CPPCC (right front row three), issued the "Forbidden City Brand Award" for Saussurea and PURE TOUCH.

The announcement of the "Forbidden City Brand Award" attracted the attention of Saussurea and the PURE TOUCH brand. Lin Wenyi, vice chairman of the eleventh and twelve CPPCC National Committee, Chen Jun, vice chairman of the Beijing Municipal Committee of Beijing and vice chairman of the CPPCC, honored the winning brand. It is reported that the snow lotus brand has been awarded this honor for third consecutive years by virtue of its long-term performance with Beijing fashion week in many forms and multi angles, as well as outstanding performances such as popular releases and static exhibitions.

With the success of the conference and closing ceremony of the snow lotus cashmere knitting fashion conference and the closing ceremony, we hope that Saussurea and many fashion brands and organizations will continue to join hands with Beijing fashion week platform to make further progress. (reporter Jiao Yanling)