On The Overall Thinking Of Clothing Display

From big to small, it is suitable for women who wear 100 square feet below the shop floor, and those who practice and display men's and women's clothing in Europe and America, and "shop display depends on counting". That is to say, "plan the details of global reoperation first", because women's clothing stores with a quantity of less than 300 yuan in a single store or a single season often display and display, and one place may move the whole store, so they do not seek the overall shortage to create a field.

Display ideas:

Whole

Planning (including "three points: season, location, goods", "three calculation: quantity, quantity, cycle", "three fixed: Location: pre sale goods, after sales person order", "main push (data analysis), regular") - calculate the quantity of goods and the number of display places.

Sub area (zoning points: one minute, two points gold area, three calculation (type) quantity, four calculated amount) - sub style - color (or sub category) - color system details, window display;

If the brand is more simple style:

Sub color (slightly different style) - detail matching, window display.

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Under the current mode of clothing agents, agents are actually responsible for all the marketing tasks of garment enterprises and play a leading role in clothing brand marketing.

First, agents must agree with the brand's business mode, business philosophy, brand culture, brand characteristics and market positioning of the brand, and carry out and promote it according to this principle, and structure and guide the third level marketing network of enterprise marketing.

At the same time, as an intermediate link, agents must play the role of information bridge. They are responsible for collecting and providing feedback information in the consumer market, and helping garment enterprises to make management decisions.

First, establish a distribution system and actively expand the market.

Establish a third tier distribution system and sales network, improve the investment promotion of distribution network in the sales area, continuously improve the operation and management capabilities, and strive to develop the terminal market and enhance the terminal control capability of the channel.

Two, invest the necessary resources such as manpower, material resources and financial resources to undertake reasonable paction risks.

Three, faithfully fulfill the contract and optimize brand management according to the unified corporate image.

Accept the training and service of the brand, and train the distributors according to the brand concept, convey the brand spirit and maintain the brand image of the company.

Four, actively assisting dealers in developing their business and expanding their business in the territory directly under the jurisdiction.

Five, strictly abide by the authorized sales area, product prices, quality and after-sales service guarantee system; resist and cooperate with the fight against infringement, fake and shoddy products and cross regional unfair competition.

Six, establish the information management system, track the flow of products, and put forward reasonable suggestions to the garment manufacturers on the problems in the management and management in time.

In the process of acting brand clothing, clothing agents must be familiar with the mode of agent cooperation, and carry out reasonable product inventory management according to their own business environment and characteristics.

Only by ensuring the fast circulation of products and the continuity of capital chain can the brand be effectively managed and promoted.

Because of the different positioning and strategy of brand clothing, different brand clothing dealers require different distribution modes of agents. A part of high-end brand clothing requires the agents to open up exclusive sales only to maintain the high-end image, while most brand apparel manufacturers do not require too much business mode except for strict control over market and commodity price control.