Nike's Free 4 Flyknit New Color Matching

before Nike For Free 4 Flyknit to create two new color matching, with red as the main color of a piece of color is quite happy, near the western traditional Christmas, presumably the double red Free 4.0 will give you an option to buy more products.

And then turn to orange and green again. collocation The other is also full of vigor and vitality, and the strong contrast of color contrast brings out the visual impact, which is the first style to bear the brunt.

Comfortable Flyknit Fabric combined with cushioning soles, combined with the unique color of avant-garde, will surely satisfy your daily sports and the desire to match.

Related links:

In 80s, Nike products began to enter the homes of ordinary people (especially teenagers) from track and field and gymnasium. Nike must strive to expand the attractiveness of Nike advertising without losing its traditional sports market. Therefore, Nike must become an integral part and identity symbol of youth culture, like Levi's brand, the founder of jeans brand Livy jeans, invented by Strauss. Nike is fighting in two completely different markets. The problem it faces is how to achieve balance and consistency in adapting to popular awareness and sports achievements. Nike has begun to rethink its advertising strategy.

In 1986, an advertisement to promote Nike inflatable insoles was a real breakthrough. In advertising, Nike adopted a brand new idea instead of adopting the usual way to publicize the technical performance and advantage of products. Instead, it was a famous song "revolution" played by famous Beatles, represented by the famous hippie. The Americans in the new rhythm and melody, like a group of people wearing Dai Nike products, were just as intoxicated as doing exercise. This advertisement accurately caters to the change of fitness and the new trend of the times. Nike has always used magazines as the main advertising media to transmit information to competitors. But since then, TV advertising has become the main spokesman of Nike, which has made Nike advertising better adapt to the new development of its product market.

The main breakthrough for Nike to expand its market is the youth market. Consumers in this market share some common characteristics: love sports, respect for heroes, strong sense of chasing stars, hope to be valued, active thinking, imaginative and full of dreams. According to this characteristic of young consumers, Nike has signed with some famous and popular sports stars, such as C. Luo, Drogba, Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho, Aguero and so on. And shot a lot of imaginative advertisements, such as the 2010 World Cup South Africa promotional film "playing the legend" in the May 22nd Champions League final.