How Do Domestic Fast Fashion Clothing Brands Achieve Personalized Product Development?

< p > it is reported that this kind of fabric needs to be guided by single "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "brand. With the help of the exhibition platform, the" 1+N "matching mode has been launched. Since last year, it has held many times in the park. It has attracted famous brands and fabric manufacturers from Japan, Ravera and Tonlion to come to" tailor-made ". Combined with the successful experience and continuous exploration of previous special fabric pairing, this outstanding a target= "_blank" href= "//www.sjfzxm.com/" > dress /a /a (Hangzhou) Co., Ltd. boutique fabric docking activities more mature to show the "1+N" mode of precision and efficiency. < /p >
< p > < strong > more focused and precise, only for more efficient < /strong > /p >
< p > as a fast selling domestic famous brand < a href= "//www.sjfzxm.com/news/index_c.asp" > women's wear brand < /a >, Zhuo Shang dress (Hangzhou) Co., Ltd. has led its 30 a target= _blank _blank href= //www.sjfzxm.com/. According to its unique brand positioning and fabric needs, the organizers screened 26 fabric companies, and it is understood that Zhuo Shang has made considerable achievements in this event. < /p >
"P" Zhuo Shang's chief purchasing officer, Ji Yu Wen, took part in this activity mainly to sample and select suitable fabric partners. Based on the different characteristics of factory type fabric companies and trade fabric companies, the precise matching form of "1+N" precisely solves the problem of how to find a better match between the a href= "//www.sjfzxm.com/news/" and the fabric supply < /a > in Zhuo Shang brand clothing. In the past procurement experience, 6:4's two types of fabric supply and match ratio is the best choice for the company to pursue fashion and stick to its quality. It is reported that in the matching activities, Zhuo Shang clothing for each fabric business sampling, is expected to choose a cooperative supplier will reach up to 70%. < /p >
< p > out of the multiple considerations of fabric and < a href= > //www.sjfzxm.com/news/ > dress brand > /a > fabric delivery and fabric quality, Ibrahimovic, director of research and development of the brand of Zhuo Shang, Li Chunjiang, said that the past fabric cooperation is difficult to meet the demand of fast fashion brands for fabric category, quality and shipment period. The factory type fabric enterprises focus on fabric quality and delivery speed, and the short board of its fashion can only be made up by trade type fabric companies, but it is difficult for trade type fabric companies to guarantee quality and delivery speed. The efficient matching mode of "1+N" brings together various forms of fabric suppliers to effectively solve the needs of brand players, and provides efficient channels for branding partners to select R & D partners. < /p >
< p > strong > more direct and convenient, only to achieve a win-win situation < /strong > < /p >
< p > the direct exchange and trade docking with the brand developers can reach the fabric research and development advice. This pairing will attract a large number of domestic fabric enterprises, including 26 domestic excellent fabric enterprises, such as Zhuzhou cedar and Hangzhou freshmen printing and dyeing. They believe that the form of "one to one" communication with single a href= "//www.sjfzxm.com" > clothing brand /a is a more direct and convenient way to effectively promote fabric enterprises and products. < /p >
< p > domestic clothing brand designers lack knowledge of fabric functions and processes. This has become a major problem in the cooperation between fabric suppliers and brand dealers. < /p >
Shen Xuefeng, marketing manager of Hangzhou Xinsheng dyeing and Printing Co., Ltd. and Ma Cuichen, vice president of Sales Department of Zhuzhou cedar Co., Ltd., said that the designers and purchasing managers, R & D managers and other relevant personnel of the clothing department could realize face-to-face communication with P. On the one hand, fabric designers help designers expand their creative inspiration through the introduction of special features such as linen and ramie fabrics. On the other hand, brand designers can help fabric manufacturers accurately grasp the trend of popular product research and development. This docking activity has achieved a win-win cooperation between "a href=" //www.sjfzxm.com "fabric /a" and branding partners. < /p >
During the same period, the organizers held a salon event entitled "14SS color trend analysis", aiming to enhance the service value of the new mode of "1+N" pairing, and better guide the fashion brands and fabric companies to take the fashion trend, and to promote and deepen the exchanges and cooperation between the two sides. "P" < /p >