Specialized Shopping Channels Are More Competitive

Different ways of clothing retailing represent different profit models, which mean different growth potential and speed of development. clothing The change of retail mode is particularly important for China's clothing retailing enterprises.

With the increasing consumption ability of residents and the increasingly clear consumption level, the demand for personalized and specialized services promotes clothing. retail The trend of continuous segmentation is constantly emerging and new ways are emerging. In recent years, all kinds of professional shops are booming, discount stores are in full bloom, and apparel online shopping is booming. Large apparel retailers are seeking transnational development.

Japan's clothing retail system is relatively mature, and the main clothing retail channels include not only department stores, but also department stores. Exclusive shop The physical shopping places of supermarkets, professional shopping centers and Semi-specialstores, including online shopping or mail order, and other non physical shopping, accounted for less than 1% of wholesale channels. By comparing the changes of physical shopping and sales channels in Japan in 2004 and 2007, the author finds that the proportion of sales in supermarkets, department stores and central stores has decreased, while the proportion of professional shopping centers and exclusive stores has increased. This may mean that specialized shopping channels have higher competitive power, and specialized shopping channels may replace traditional department stores and supermarkets to become the focus of dress retailing.

Casual wear has become a worldwide fashion, making SPA (self owned clothing brand retailer) emerge as the times require and have made considerable progress. At the same time, residents also advocate diversified shopping experience. The generation of SELECT SHOP (boutique concept store) integrated by many non self created brands meets the needs of individuation. Compared to the traditional shopping channels that try to satisfy all customer needs and provide as many options as possible, this kind of professional shopping channel that meets the requirements of members' customers and helps the members of the customers determine the choice is more popular.

China's overall retail format is similar to that of Japan in the 70s of last century, dominated by traditional department stores and supermarkets. In 2010, China's per capita GDP was US $4397, which is at the level of around Japan in 1975. The current retail formats in China are still dominated by department stores, supermarkets and professional stores, and are basically similar to those of Japan in terms of retail formats of $3000 per capita.

Compared with the mature clothing retail system, China's clothing retailing mode is relatively small. China's clothing retail channels mainly include department stores, specialty stores, and no shops (including non entity shops, including online shopping, mail order and TV shopping) and other channels (including wholesale markets, individual clothing stores and farmers' markets). Department stores are important sales channels for the first tier cities. The department stores, through their continuous traffic, good shopping environment and high-end store image, become the important choice for brand clothing to establish retail terminals in the first tier cities with extremely scarce store resources. According to EuromonitorInternational statistics, department stores are the most important way to sell brand clothing, and the proportion of 2009 is 33%.

Because the two or three tier city department stores have fewer outlets and relatively rich store resources, the store has become an important way to expand the brand clothing. In 2009, the sales structure of the exclusive stores accounted for about 18%.

The rise of e-commerce has promoted the rapid development of non store sales. In the past five years, no store sales have developed rapidly at a compound annual growth rate of nearly 100%, and the market capacity has expanded dramatically.

Therefore, the residents' favor of specialized shopping channels has prompted the growth of clothing stores' revenue in the next three years is higher than that in department stores, and no store sales will get more than 50% growth. EuromonitorInternational predicts that the sales volume of clothing stores and department stores will increase by 20% and 15% in the next three years, and the market share will increase by 3 percentage points and 1 percentage points respectively. In the future, no store sales will maintain more than 50% growth rate.